ux|ui
Product designer
Specialized in Digital Product Management
My mission is to facilitate the process of developing technology projects by providing structure, visualization and fluidity for user journeys.
Veronica Carraro
My entrepreneurial spirit drove me to establish an agency specializing in adventure sports experiences for international visitors to Rio de Janeiro during the 2014 Olympics.
Fueled by my relentless curiosity about the worlds of innovation and technology, I delved into the development of numerous digital enterprises as a partner in a Venture Capital in 2018.
In 2018, confronted by the challenge of merging two passions - well-being and technology - I embarked on a sabbatical across the USA and Europe to rediscover myself.
My insights and experiences found their home in my debut book, "The Soul of Business: 12 Steps on the Path to Your Digital Mission", in which I guide readers through the step-by-step process of creating an online business.
My experience in the development of various startups and digital products led me to specialize in UX | UI and in the last five years I have worked as a technology consultant, participating in the entire process of developing a digital product, from ideation, prototyping, development management, to usability testing.
deliverables
DESIGN SPRINT workshops
A five-step process that uses design thinking methods to reduce the risk in the development process of a technological platform
PROTOTYPING
It's a process for developing a Minimum Viable Product (MVP) used for simulations and testing of a system or app before its launch.
PRODUCT DISCOVERY
It's the strategy for a feasibility study of a digital solution used to understand the needs of users of a system or application
PRODUCT ROADMAP
Using the SCRUM methodology and a Product Backlog, I contribute to aligning the business and technical team to ensure a smooth development process.